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ME by MODENA,

Express Yourself Through Home Appliances

Jakarta, 30 September 2020. MODENA launched ME by MODENA, carrying the concept of personalization or customization. This first ever program in Indonesia within the home appliances industry give customers the opportunity to personalize the look and feel of their purchased items to suit their own personality. 

“ME by MODENA is expected to be a medium in which customers can express themselves. Being the first in Indonesia to bring the concept of home appliances customization, we are giving our customers the freedom to use whatever design that fits their personality. Either graphical art or photos, the design can be uploaded directly in an online purchase or through MEC/MHC via a purchase code to upload from the website. The design will then be promptly applied in the selected MODENA product,” explained Munarko, Product Manager MODENA Indonesia.

In order to offer complete freedom in selecting a design, MODENA provides a number of customization categories, starting from Refrigerators, Water Dispensers, Cooker Hoods, as well as Water Heaters. MODENA also offers a range of products from various categories with a diverse range of specifications to suit what each customer needs.

These uniquely customizable products are available to MODENA customers via MODENA’s official website www.modena.co.id/mebymodena as well as at any MODENA Experience Center and MODENA Home Center near you, according to Munarko during the launching event on Wednesday, 30 September 2020, alongside Clara Sutantio, Finalist Asia’s Next Top Model Season 5 and accomplished Indonesian actor, Rizky Dradjat Martha. Customers need only upload a photo or other form of visual design, adjust its positioning on the products, and then click “save” on the website, and then the fully personalized product will be delivered safely to their doorstep. That was easy! ME by MODENA program is currently available only around Jabodetabek, with plans in the near future to expand to other areas as demands grow.

Munarko, Product Manager MODENA Indonesia stated that ME by MODENA offers the chance for customers to fully customize their selected products. “In the Refrigerator section, we have the RF 2336 S, RF 2555L and 4540 S, with differing product design and specifications, whereas in the Dispenser category, the two customizable products are the DD 1380, and PD F30A S. The CX 7712 L and CX 9701 L from the Cooker Hood are both customizable, and the ES 10 D, ES 15 D, ES 30 D are our customizable Water Heater.”

ME by MODENA is part of MODENA’s commitment towards constant innovation. “They are doing something that I’ve never seen before in the Home Appliance industry, and I believe this is a unique opportunity for the customers to express their personality through their selected products. This reflects versatility in adjusting to the need of the customers and is a very cool feature. I’ve also personally customized my own products,” says Rizky Dradjat Martha.

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